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Sony BRAVIA XR50X90J 50" Full Array LED 4K HDR TV

List price: £949.00
£879.00
Saving: £70.00 (7%)
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XR50X90J
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Sony BRAVIA XR50X90J 50" Full Array 4K HDR LED Smart TV

Sony's XR-50X90J delivers the rich, realistic picture quality we expect from a company with years of experience building cameras, displays, and editing equipment for the film industry. Like its popular predecessor, the XR50X90J also has a really high spec for this price point, including a full-array LED backlight that provides precisely localised lighting across the entire screen. By dimming some areas of the screen and boosting others, Sony's XR Contrast Booster 5 produces a dramatic picture with bright highlights and excellent shadow detail. 

This model also includes a Flush Surface bezel design for a sleek look previously reserved for the higher-end models in the line-up.

Premium processing power with Cognitive Processor XR™

The X90J is the most affordable model to use Sony's revolutionary new Cognitive Processor XR™ processor — the same one used in their flagship MASTER series. This new processor takes conventional Artificial Intelligence a step further by emulating the way our brains think and respond when we see and hear things. This creates a beautiful, true-to-life picture paired with immersive, accurate sound. 

The XR processor also cross-analyses individual picture elements and quickly identifies the human focal point, so that it can immediately enhance each detail of that area. Instead of applying generic changes to the entire frame, it recognises how individual parts of the whole interact with each other and makes precise adjustments create a more natural picture.

The X90J's processor contributes to a richer sound experience, too. Its 3D Surround Upscaling technology can create a heightened soundfield similar to that of a Dolby Atmos surround system, no matter what the source.

Google TV on board

Discover movies, TV shows, games and much more from Google Play™. Enjoy a huge and ever-growing choice of apps on your Sony Smart TV. Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

And if you're feeling really lazy, you can simply ask the remote's built-in Google Assistant to pull up a show or movie. You can also adjust the volume, change channels or inputs, and control other basic TV functions using your voice.

*Please note that BBC iPlayer, ITV Hub, All 4 & My5 are not currently available on this set but are expected to be added via a future software update.

More streaming options

The X90J has Chromecast built-in and Apple AirPlay® 2 support so you can easily stream all kinds of content from your mobile device or compatible computer.  This TV also includes the Apple TV streaming app, so you can rent, buy, and watch titles from Apple's video library, and subscribe to Apple TV channels, without connecting a separate device.

Great for gaming

The X90J supports enhanced Audio Return Channel (eARC) and 4K at 120Hz out of the box. After a firmware update, it will also support Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM) for smooth graphics without frame tearing or stuttering.

Sony BRAVIA XR50X90J 50" Full Array LED 4K HDR Smart TV

· Cognitive Processor XR™ 

· Direct Full Array LED Backlight with local dimming

· Acoustic Multi-Audio™

· XR Motion Clarity

· XR HDR Remaster

· HDMI v2.1 / 4K/120fps

· XR Triluminos Pro

· XR Contrast Booster 5

· Huge choice of Apps including. BBC iPlayer, ITV Player, Netflix, Apple TV, Prime Video & Disney+

· 4K HDR (High Dynamic Range)

· Chromecast built-in

· Ultra Slim Design

· YouView Scroll Back TV Guide

· Smart Remote

· Google TV OS

· 5 Year Guarantee

Sony XR50X90J 50" 4K Full Array HDR LED Smart TV

Size & Weight

TV without Table-top Stand (W x H x D)

111.9 x 64.9 x 7.0 cm

TV with Table-top Stand (W x H x D)

111.9 x 71.5 x 28.6 cm

Box Dimensions (W x H x D)

134.8 x 83.3 x 16.0 cm

Stand width

Approx 66.5 cm

TV without Table-top Stand

13.5 Kg

VESA hole spacing (mm)

200 x 200

Package Weight

19.0 Kg

Special features

On / Off Timer

YES

BRAVIA Sync

YES

Parental Control

YES

i-Manual

YES

Picture and Audio Features

Audio

10w + 10w

HDR (High Dynamic Range)

YES

Acoustic Multi-Audio

YES

Speaker Type

Bass Reflex

Speaker Configuration

2 x Full Range, 2 x Tweeter

Dolby® Digital/Dolby® Digital Plus/Dolby® Pulse

YES

Triluminos XR Display

YES

Cognitive Processor XR™ 

YES

XR 4K Upscaling

YES

Wide Mode

Full / Normal / Wide Zoom / Zoom

Auto Wide Mode

YES

Motion Enhancer

XR Motion Clarity

Contrast Enhancement

XR Contrast Booster

24p True Cinema

YES

HDR

YES (Dolby Vision, HDR10, HLG)

Display

Backlight Dimming Type

Local Dimming

Backlight Type

Direct Full Array LED

Resolution

4K Ultra HD (3840 x 2160)

4K

YES

Screen Size

50" (126cm)

Aspect Ratio

16:9

Network Connectivity

Google TV

Yes

Wireless Capabilities

Wi-Fi® Direct

Screen Mirroring

Smart TV Apps

YES

Chromecast built-in

YES

Screen Mirroring (Miracast)

YES

TV Side View

YES

Wireless LAN Standard

Wi-Fi Certified 802.11a/b/g/n/ac

Apps

YES

Web browser

YES (Vewd)

Wi-Fi® Direct

YES

Design features

Stand Design

Slim Blade Stand

Bezel Colour

Black

VESA Compatibility

200 x 200

Interface

HDMI™ Input

4 (side)

HDCP Version

HDCP 2.3

Auto Low Latency Mode

Yes (for HDMI 3/4)

Composite Video Input

1 (side)

Component Video Input

No

RF Connection Input

1 (side)

Satellite Connection Input

2 (side)

Ethernet Input

1 (side)

USB Input

2 (side)

Headphone Output

1 (side)

Digital Audio Output

1 (side)

Apple AirPlay

YES

Chromecast Built-In

YES

Built-in tuners

DVB-T (digital terrestrial)

YES

DVB-T2 (digital terrestrial)

YES

DVB-S (digital satellite)

YES

DVB-S2 (digital satellite)

YES

DVB-C (digital cable)

YES

CI+

YES

Analogue

YES

Eco and energy saving

Energy Label Rating

G

Energy Consumption in HDR Mode (kWh per 1000h)

121

Energy Consumption in SDR Mode (kWh per 1000h)

85

Model Year:
  • 2021
Screen Type:
  • LED
Screen Resolution:
  • 4K
Screen Size:
  • 50"
The Sony X90J offers nearly everything we’d want from a mid-range 4K LED-LCD TV. For the money, there are few LED-LCD TVs that can match it in terms of picture quality and feature set, making it top of its class for mid-range models
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