Sony XR55A90J 55-inch Master Series 4K HDR OLED Android TV

Designing televisions that faithfully convey the creator's intent is Sony’s passion. MASTER Series TVs have to meet the strictest criteria of their top engineers to ensure the most accurate, lifelike images possible. Experience truly exceptional black levels, shadow detail and lifelike colours with the awesome Sony XR55A90J OLED TV. Over 8 million self-illuminating pixels are precisely and individually controlled by Sony’s Cognitive Processor XR™. This incredible OLED TV creates exquisite, unprecedented contrast that reveals more detail in shadows and more depth in every scene.

Cognitive Processor XR™

Sony's new Cognitive Processor XR™ analyzes and understands unprecedented amounts of data and optimizes every pixel, frame and scene, producing the most lifelike picture and sound possible.

Acoustic Surface Audio＋

With Sony's Acoustic Surface Audio+ technology, sound comes directly from the centre of the screen with powerful actuators behind the TV vibrating to create acoustics that move with the picture. Because sound follows action, you'll hear a more realistic soundtrack with exceptionally clear and natural dialogue due to the large actuators on this model. Left and right subwoofers provide powerful bass so you can enjoy truly immersive cinematic sound at home. Acoustic Auto Calibration also optimises the sound based on your viewing position and environment.

XR Contrast

Cognitive Processor XR™ cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow - no more details overwhelmed by shadow or lost in blown-out highlights.  

XR OLED Contrast Pro

With XR OLED Contrast Pro using human perspective analysis, colour and contrast are boosted in bright areas so you can enjoy the exceptional levels of pure black contrast and peak brightness that until now have simply not been possible. See pictures full of realistic depth between subject and background. Details are sharply defined, even in areas of dark shadow or glare. 

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR™ enables Sony's unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic

4K/120fps playback

Get the edge on the competition with A90J OLED TV. With HDMI 2.1 compatibility you can get a 120fps frame rate on compatible games consoles, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You'll also enjoy ultra-smooth gaming with reduced input lag of less than 8.5ms with 4K/120fps and dedicated Game Mode.

Backlit remote 

The premium designed remote is finished in brushed aluminium with a hairline finish and feels good in the hand. See keys in the dark with an integrated backlight - ideal for changing volume or settings while watching movies at night.

Light and Colour Sensor

When the hue of a light source in a room changes, for example between cool and warm, colours of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimises colour and brightness of the picture to the light source and room environment.

Seamless Edge Design

With its frameless design, this stunning TV has a seamless and sophisticated look that minimises distractions, focusing your eyes on what’s important – the picture

Netflix Calibrated Mode

Enjoy studio quality with Netflix Calibrated Mode - this mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

XR HDR Remaster

A90J can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR™ takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

Google TV, Voice Remote & Youview

Access a world of content, apps and games including popular services like Netflix*, Disney+, Amazon Prime Video* and Now* through your TV and with voice search you can quickly find content across different services without the hassle of time consuming text entry.

Built-in Youview also provides a wide range of catch-up TV services including BBC iPlayer, ITV Player, All 4 and Demand 5.

*services require suitable subscription

Works with Google Home and Amazon Alexa

Connect your Google Home or Amazon Alexa enabled devices for seamless hands-free control of your Sony TV. With Amazon Alexa, you can power up your TV, change channels, control volume and more. With Google Home, you can find and cast your favourite videos to your Sony TV, without lifting a finger.

XR Motion Clarity

With pictures created by millions of individually controlled pixels, everything is sharp and clear on the A90J OLED TV and with OLED XR Motion Clarity™ technology, even fast action stays smooth and clear. Moving images are precisely controlled to minimise blur so that pictures remain true with less loss in brightness during high speed scenes.

XR 4K Upscaling

 XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details helping to make standard HD sources look as close to true 4K quality as possible for incredibly real and immersive viewing no matter what you are watching. 

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

A brilliant view from any angle

Enjoy superb viewing angles with the Sony A90J OLED TV, see pictures that are bright and clear from wherever you are sitting, with OLED, you can bring the whole family together to enjoy the screen and they'll all have a great view of the action

Chromecast built-in: Connect easily with your other devices

A90J has Chromecast built-in so you can easily cast your favourite entertainment like YouTube™ or Netflix from your personal device on to the stunning BRAVIA™ OLED screen. You can cast from Android™, iOS™, or your laptop.

Premium 2-way position stand

The stylish stand design gives you the choice of a standard setting or a soundbar setting - to enable ideal positioning of your soundbar directly below the screen.

Dolby Vision® and Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound

BRAVIA CORE™

Sony includes access to their BRAVIA CORE™ streaming service with all XR Series TVs providing an amazing selection of movies to stream anytime and as many times as you like, in the best possible 4K HDR quality.

YouView: the best of catch-up and on-demand TV

With YouView built-in, you can scroll back up to seven days to watch shows from BBC iPlayer, ITV Hub, All 4 and Demand 5. You can also access an extensive library of on-demand content. Simply connect your BRAVIA™ to an aerial and broadband connection to get started with YouView.

Bluetooth connectivity

Connect BLUETOOTH® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place - without any disturbances or interruptions.