LG 49NANO866NA 49” 4K HDR NanoCell Smart TV

Pure Colours

LG's revolutionary nano-engineering technology utilises an innovative filtering system that refines the projected image and delivers exceptionally powerful picture quality with purer and more realistic colours than other conventional UHD TVs.

Real 4K

NanoCell TV delivers Real 4K resolution which meets international standards. Discover a more brilliant and clear visual experience with Real 4K resolution and NanoCell Technology.

α7 Gen 3 Processor 4K

Elevate your viewing experience thanks to the powerful α7 Gen3 Processor 4K, this powerful feature guarantees a spectacular visual and audio experience by optimising and enhancing picture and sound whatever the source.

Dolby Vision IQ & Atmos

Watch movies the way they should be – absolutely breathtaking. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content and lighting conditions. Dolby Atmos delivers three-dimensional immersive sound to make you feel as if you are right there inside the action.

FILMMAKER MODE™

Watch films as the director intended, the all-new FILMMAKER MODE™ disables effects like motion smoothing, image sharpening and preserves the original vision of the director. It's easily activated through the TV menu, or by using the LG smart remote in-built voice control. We are proud that leading directors support this feature.

Local Dimming

With Local Dimming, the colour and contrast levels are enhanced compared to direct back-lit TVs. NanoCell 4K provides a great entertainment experience with greater contrast

webOS Smart Platform for unlimited entertainment

Thanks to LG’s webOS Smart Platform you can enjoy all your favourite content from BBC iPlayer, Netflix, Disney+, Apple TV+ and LG Channels and more. The latest movies, TV shows and documentaries can also be accessed through voice command.

Next Gen Gaming Standards

A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting HDMI 2.1 specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's a more lifelike gaming experience.

Motion Pro

Residual image (motion blur) must be avoided at all costs when watching sports. Now, with the Motion Pro feature, you can watch every quick and subtle movement of each player without the motion blur on your TV. With LG NanoCell, there’s no need to worry about blurring or flickering.

ThinQ AI

Transform your TV into a central hub with the intelligent ThinQ AI. With natural voice recognition, LG ThinQ allows you to command and control your compatible Home IoT ecosystem, simply with your voice via your remote control.