{"product_id":"lg-oled77c66lb-77-inch-oled-evo-4k-hdr-smart-tv","title":"LG OLED77C66LB 77-inch OLED Evo 4K HDR Smart TV","description":"\u003cp class=\"MsoNormal\"\u003eThe LG OLED77C66LB brings the stunning picture quality of OLED technology to a versatile 77-inch screen size, making it an ideal choice for living rooms, bedrooms, gaming setups and media spaces. Combining self-lit OLED pixels with LG's latest AI-powered processing, this premium television delivers exceptional contrast, vibrant colour and remarkable detail across everything you watch.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eUnlike conventional LED televisions, OLED technology allows each pixel to switch on and off independently. This creates perfect blacks, outstanding contrast and incredible depth, helping films, sports and games appear more realistic and immersive. Combined with 4K Ultra HD resolution, every scene is reproduced with exceptional clarity and precision.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of the OLED77C66LB is LG's advanced α11 AI Processor Gen3, which intelligently enhances picture and sound in real time. AI Picture Pro analyses content frame by frame to optimise detail, colour accuracy and sharpness, while AI Sound Pro creates a more immersive audio experience.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eMovie lovers can enjoy support for Dolby Vision and Dolby Atmos, bringing cinema-quality picture and sound into the home. Filmmaker Mode preserves the creator's original intent, ensuring films are viewed exactly as intended.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor gamers, the OLED77C66LB is exceptionally well equipped. HDMI 2.1 connectivity, 4K gaming at up to 165Hz, Variable Refresh Rate (VRR), NVIDIA G-SYNC and AMD FreeSync Premium support help deliver ultra-smooth, responsive gameplay with minimal input lag.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eRunning on LG's intuitive webOS Smart TV platform, the OLED77C66LB provides quick access to popular streaming services, catch-up TV and smart home integration, all within a sleek and beautifully designed television.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eKey Features\u003c\/b\u003e\u003c\/p\u003e\n\u003cul style=\"margin-top: 0cm;\" type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e77-inch 4K Ultra HD OLED television\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eSelf-lit OLED technology for perfect blacks and infinite contrast\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eLG α11 AI Processor Gen3 for advanced picture and sound optimisation\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eDolby Vision HDR and Dolby Atmos support\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eFilmmaker Mode for authentic movie playback\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003e4K gaming up to 165Hz\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eHDMI 2.1 connectivity\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eNVIDIA G-SYNC and AMD FreeSync Premium support\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eVariable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003ewebOS Smart TV platform with AI Magic remote\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eVoice control and smart home compatibility\u003c\/li\u003e\n\u003cli class=\"MsoNormal\" style=\"mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;\"\u003eUltra-slim premium design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LG","offers":[{"title":"Default Title","offer_id":57400965628281,"sku":"OLED77C66LB","price":3599.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/6925\/8475\/files\/OLED77C66LB-5.jpg?v=1780923489","url":"https:\/\/www.weybridge-audio.co.uk\/products\/lg-oled77c66lb-77-inch-oled-evo-4k-hdr-smart-tv","provider":"Weybridge Audio","version":"1.0","type":"link"}