{"product_id":"sony-bravia-7-ii-50-true-rgb-4k-hdr-smart-tv","title":"Sony BRAVIA 7 II 50\" True RGB 4K HDR Smart TV","description":"\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eSony BRAVIA 7 II 50\" True RGB 4K HDR Smart TV (K50XR75M2PB)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe Sony BRAVIA 7 II (K-50XR75M2) 50-inch brings Sony's revolutionary True RGB display technology to a versatile screen size, delivering exceptional picture quality for films, sport, gaming and everyday entertainment. Combining Sony's latest RGB backlight technology with intelligent XR processing, the BRAVIA 7 II produces remarkably lifelike colours, impressive brightness and outstanding contrast that elevate every viewing experience.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAt the heart of the BRAVIA 7 II is Sony's innovative True RGB technology. Unlike conventional LED televisions, independently controlled red, green and blue LEDs work alongside Sony's RGB Backlight Master Drive to deliver an extraordinary level of colour purity, precision and local dimming control. The result is a wider colour volume, brighter HDR highlights, deeper blacks and significantly reduced blooming, creating images that closely reflect the quality of Sony's professional mastering monitors.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePowered by Sony's advanced XR Processor, the television intelligently analyses every scene in real time to optimise colour, contrast, texture and motion. XR Triluminos Pro reproduces billions of colours with remarkable accuracy, while XR Clear Image enhances fine detail and intelligently upscales lower-resolution content, ensuring every programme looks its very best.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSupporting Dolby Vision and Dolby Atmos, the BRAVIA 7 II creates a truly cinematic experience in your home. Acoustic Multi-Audio uses precisely positioned speakers to make sound appear to come directly from the action on screen, while Voice Zoom enhances dialogue clarity without affecting background sound.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFor gamers, the BRAVIA 7 II is fully equipped with HDMI 2.1 connectivity supporting 4K gaming at up to 120Hz, Variable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM). Exclusive PlayStation® 5 features, including Auto HDR Tone Mapping and Auto Genre Picture Mode, help unlock the best possible gaming experience.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eRunning on Google TV, the BRAVIA 7 II provides effortless access to all your favourite streaming services, live television and thousands of apps. Built-in Google Assistant, Apple AirPlay 2 and Apple Home compatibility allow seamless integration into your connected home.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFinished in a beautifully slim, contemporary design, the Sony BRAVIA 7 II 50-inch combines cutting-edge display technology with premium craftsmanship, making it an outstanding choice for anyone seeking exceptional picture quality in a compact, stylish television.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eSony True RGB display technology\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eRGB Backlight Master Drive\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eXR Processor with AI-powered picture optimisation\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eXR Triluminos Pro wide colour technology\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eDolby Vision and Dolby Atmos support\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eAcoustic Multi-Audio with Voice Zoom\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eGoogle TV smart platform\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eHDMI 2.1 with 4K gaming at up to 120Hz\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eVariable Refresh Rate (VRR) and Auto Low Latency Mode (ALLM)\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eElegant slim premium design\u003c\/p\u003e\n\u003c!----\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":63867417624953,"sku":"Bravia-7-II-50","price":1899.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0692\/6925\/8475\/files\/Bravia-7-II-50-7.jpg?v=1782991471","url":"https:\/\/www.weybridge-audio.co.uk\/products\/sony-bravia-7-ii-50-true-rgb-4k-hdr-smart-tv","provider":"Weybridge Audio","version":"1.0","type":"link"}