Sony BRAVIA 8 77" OLED 4K HDR Smart TV

Description

Sony BRAVIA 8 77" OLED XR 4K HDR Smart TV (K77XR80PU)

Sony knows the process of movie production inside and out, including filming and editing. That expertise shines through in their highly rated TV line-up. Their OLED TVs are especially well regarded, combining the infinite contrast of self-illuminating pixels with Sony's multi-award winning picture processing technology.

A screens’ ability to produce deep, dark blacks is extremely important to overall picture quality. OLED TVs like Sony's BRAVIA 8 absolutely excel at this. Each pixel can turn on and off individually to display absolute black. This creates a contrast ratio that is essentially infinite, resulting in rich colours and an incredibly lifelike image. 

Powerful XR Processor™

Sony are famed for their image processing technology, and their latest XR Processor™ raises the bar again. The XR Processor™ harnesses the power of machine learning and marries it with a human perspective to create a truly immersive viewing experience. A wide range of elements including contrast, colour and texture are cross-analysed in each frame to detect and enhance key focal points. The number of specific details being adjusted can rise into the hundreds of thousands. Because these focal points are based on how we actually see the world, the image appears to have more depth and is more lifelike.

In short, Sony's new processing technology produces a sharp, hyper-detailed image that's about as true-to-life as a TV can get.

Realistic, vibrant colour

BRAVIA 8 77’s XR TRILUMINOS PRO™ display technology further enriches your viewing experience by providing a wider colour palette. The additional subtlety in colour variation helps the picture look authentic and natural.

Enhanced by HDR

The BRAVIA 8 also supports the Dolby Vision® HDR (High Dynamic Range) format. This system adjusts brightness and colour levels scene by scene for enhanced contrast and detail with Dolby Vision encoded programs, many of which are available through popular streaming services.

Impressive 3D TV sound with Acoustic Surface Audio+

Sony's powerful processing doesn’t just benefit the picture — it's also used to enhance the sound.  Working together with BRAVIA 8's unique Acoustic Surface Audio+ technology, the screen itself becomes a speaker. This allows sound to be projected vertically and to the sides so that the sound actually follows the action on screen, creating a much more immersive viewing experience without the need for additional audio equipment.

Stream with Google TV

The BRAVIA 8 77-inch TV's built-in Google TV smart app platform puts a wide range of streaming services at your fingertips, from Netflix® to Disney+, and consolidates their search results into a single user interface. This saves you time by letting you search for content through multiple services at once. If you're looking for Interstellar, Google TV will quickly point you in the right direction. No need to individually search through each service you're signed up for.

Next-gen gaming ready

The BRAVIA 8 77 is an excellent match for your PC or next-gen games console, with support for Auto Low Latency Mode (ALLM), 4K at 120Hz and Variable Refresh Rate (VRR) for smooth graphics without frame tearing or stuttering. And if you've got a PS5, you'll benefit from Auto HDR Tone Mapping for more accurate detail and colour.

Premium design with 4-way multi-position stand

BRAVIA 8 exudes quality with its Seamless Edge design and Dark Silver bezel, the metal is extremely narrow so your eyes naturally focus on the picture, not what's around it. A 4-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and a soundbar setting for ideal positioning of your sound system.