Samsung QE77S90C 77" OLED 4K Quantum HDR Smart TV - Powered by Quantum Dot

Samsung's S90C combines the limitless contrast of OLED display with the brilliant, lifelike colours produced by their Quantum Dot technology, the result is spectacular picture quality with picture-perfect blacks and naturally bright colours, making everything you watch more immersive.

Powerful processing

The S90C's Neural Quantum Processor 4K uses Artificial Intelligence to optimise your viewing experience for everything you watch. Content is analysed scene by scene against a built-in database of images to create a sharper picture with realistic texture and incredible detail.

New for 2023 is the Real Depth Enhancer, this clever feature enables the TV to increase foreground contrast creating an almost three-dimensional image.

Object Tracking Sound Lite with Dolby Atmos

The S90C has a 40-watt 2.1-channel speaker system built in, paired with the innovative AI-based Object Tracking Sound Lite it creates high quality sound that follows the action on screen.

Samsung Q-Symphony

Pair the QE77S90C OLED TV with a compatible Samsung soundbar and you can engage the Q-Symphony feature - this synchronises the TV's built-in speakers with the sound bar to create an even wide, more immersive soundstage.

*Q-Symphony is available only with compatible Samsung soundbars. Check for Q-Symphony compatibility on soundbar product specifications.

LaserSlim Design

Perfect the minimalist look with a super slim and ultra-stylish TV. From the middle of the sofa to the armchair in the corner, your S90C OLED TV has been delicately crafted to look beautiful from any angle.

Smart TV powered by Tizen™

With Samsung’s Smart TV Hub at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps* - all in one place at the touch of a button.

* Valid subscriptions required.

Advanced gaming features

The S90C OLED TV is a fantastic match for your games console or PC. All four HDMI inputs support 4K at up to 144Hz. It also supports Variable Refresh Rate (VRR) via AMD FreeSync™ Premium Pro for smooth, tear-free graphics and stunning HDR detail.

Game Mode is automatically activated thanks to ALLM support to reduce input lag for lightning-fast response time. You can also make real-time adjustments to your settings using the dedicated pop-up Game Bar menu. 

SolarCell Remote™

The S90C includes Samsung's eco-friendly SolarCell Remote™ control. This clever remote has a built-in solar cell that is sensitive enough to keep the battery charged using the basic indoor lights in your home. With intuitive, easy control the S90C is simple to use, you can even control other connected devices using the SolarCell remote. It also has a button to activate your choice of included voice assistants: Bixby or Alexa.