Samsung QE77S90C 77" OLED 4K Quantum HDR Smart TV

List price: £2,999.00
Saving: £200.00 (7%)

In stock

Samsung QE77S90C 77" OLED 4K Quantum HDR Smart TV - Powered by Quantum Dot

Samsung's S90C combines the limitless contrast of OLED display with the brilliant, lifelike colours produced by their Quantum Dot technology, the result is spectacular picture quality with picture-perfect blacks and naturally bright colours, making everything you watch more immersive.

Powerful processing

The S90C's Neural Quantum Processor 4K uses Artificial Intelligence to optimise your viewing experience for everything you watch. Content is analysed scene by scene against a built-in database of images to create a sharper picture with realistic texture and incredible detail.

New for 2023 is the Real Depth Enhancer, this clever feature enables the TV to increase foreground contrast creating an almost three-dimensional image.

Object Tracking Sound Lite with Dolby Atmos

The S90C has a 40-watt 2.1-channel speaker system built in, paired with the innovative AI-based Object Tracking Sound Lite it creates high quality sound that follows the action on screen.

Samsung Q-Symphony

Pair the QE77S90C OLED TV with a compatible Samsung soundbar and you can engage the Q-Symphony feature - this synchronises the TV's built-in speakers with the sound bar to create an even wide, more immersive soundstage.

*Q-Symphony is available only with compatible Samsung soundbars. Check for Q-Symphony compatibility on soundbar product specifications.

LaserSlim Design

Perfect the minimalist look with a super slim and ultra-stylish TV. From the middle of the sofa to the armchair in the corner, your S90C OLED TV has been delicately crafted to look beautiful from any angle.

Smart TV powered by Tizen™

With Samsung’s Smart TV Hub at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps* - all in one place at the touch of a button.

* Valid subscriptions required.

Advanced gaming features

The S90C OLED TV is a fantastic match for your games console or PC. All four HDMI inputs support 4K at up to 144Hz. It also supports Variable Refresh Rate (VRR) via AMD FreeSync™ Premium Pro for smooth, tear-free graphics and stunning HDR detail.

Game Mode is automatically activated thanks to ALLM support to reduce input lag for lightning-fast response time. You can also make real-time adjustments to your settings using the dedicated pop-up Game Bar menu. 

SolarCell Remote™

The S90C includes Samsung's eco-friendly SolarCell Remote™ control. This clever remote has a built-in solar cell that is sensitive enough to keep the battery charged using the basic indoor lights in your home. With intuitive, easy control the S90C is simple to use, you can even control other connected devices using the SolarCell remote. It also has a button to activate your choice of included voice assistants: Bixby or Alexa.

1. Claim £200 Cashback when you purchase this TV. Offer ends at 23:59 (GMT) on the 21st December 2023. To submit your claim see samsung/winter/cashback


2. Claim 6 months Free Disney+ (via redemption, new or returning subscribers only). Offer ends 31st January 2024. To claim see

Samsung QE77S90C 77” OLED 4K Quantum HDR Smart TV

· Quantum HDR OLED

· Self-Illuminating Pixels

· Real Depth Enhancer

· 100% Colour Volume

· Neural Quantum Processor 4K

· AI Upscaling

· Adaptive Sound+

· Anti Reflection screen

· Ultra Viewing Angle

· LaserSlim Design

· SolarCell Smart remote included

· Voice Assistant

· Game Enhancer

· Samsung Smart TV powered by Tizen

· Wi-Fi Built-In

· 4 x HDMI Inputs / eARC

· 5 Year Warranty

Samsung QE77S90C 77" OLED 4K Quantum HDR Smart TV Specifications


Screen Size - 77"

Q Display - Yes

Resolution - 3840 × 2160

Refresh Rate - 120Hz (Up to 144Hz)

Anti-Reflection Screen - Yes

Viewing Angle - Ultra Viewing Angle


Picture Engine - Neural Quantum Processor 4K

HDR (High Dynamic Range) - Quantum HDR OLED

HDR 10+ - Yes

Colour - Perceptional Colour Mapping

HLG (Hybrid Log Gamma) - Yes

Contrast Enhancer - Real Depth Enhancer

Contrast - Self Illuminating Pixels


Dolby Atmos - Yes

Object Tracking Sound - Object Tracking Sound Lite

Sound output - 40w RMS

Speaker configuration - 2.1ch

Bluetooth audio - Yes

Adaptive sound - Adaptive Sound+


HDMI - 4

USB - 2

Ethernet - Yes

Optical digital audio output - 1

Wi-Fi - Yes (WiFi5)

Bluetooth - Yes (BT5.2)

Smart Service

Operating system - Tizen

Bixby - Yes

Works With Alexa - Yes

Gallery - Yes

Works With Google Assistant - Yes

Gaming Features

Auto Game Mode - Yes (ALLM)

Freesync - FreeSync Premium

Game Motion Plus - Yes


Energy Efficiency Class - F

Power Supply - AC220-240V 50/60Hz

Energy Consumption in HDR Mode (kWh per 1000h) - 188

Energy Consumption in SDR Mode (kWh per 1000h) - 117


Package Size (WxHxD) - TBC

Set Size with Stand (WxHxD) - TBC

Set Size without Stand (WxHxD) - TBC

Stand Width (WxD) - TBC



Package Weight - TBC

Set Weight with Stand - TBC

Set Weight without Stand - TBC

Screen Type:
Screen Resolution:
  • 4K
Screen Size:
  • 77"
Model Year:
  • 2023

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