Sony BRAVIA KD50X75WL 50" 4K HDR Smart TV

List price: £679.00
Saving: £80.00 (12%)

Sony BRAVIA KD50X75WL 50" 4K Ultra-HD HDR LED Smart TV

The Sony KD50X75WL provides premium picture quality in a more compact size, making it ideal for smaller spaces where picture quality is still important. Featuring the powerful X1 picture processor the X75WL produces bright, colourful pictures, enhancing everything you watch in real-time, even regular HD images are upscaled to near 4K quality.

Rich colour and detail

The 50X75WL uses Sony's Live Colour™ technology to help reproduce a very wide palette of colours, which will make High Dynamic Range content look especially stunning.

X75WL supports several HDR formats including HDR10 and HLG. It can also handle the more sophisticated Dolby Vision® format. This dynamic HDR system adjusts brightness and colour levels in response to the video signal on a scene-by-scene basis to deliver an incredibly lifelike image, rich in detail and colour.

You also get Sony's 4K HDR Processor X1™ which analyses the colour in individual objects and adjusts the contrast accordingly. When objects are remastered individually, you get greater depth, enhanced texture, and a more realistic picture. 

Motionflow™ XR 

Enjoy a smooth and natural image even in fast-moving scenes with Motionflow™ XR. This innovative technology creates and inserts extra frames between the original ones. It compares key visual factors on successive frames then calculates the split second of missing action in the sequences.

Google TV Built-In

Using Google’s world-class interface, Google TV makes accessing your favourite smart apps a breeze. Google TV covers all the Smart entertainment you could possibly need including access to popular streaming services like Netflix, YouTube, Amazon Prime, Apple TV, Disney+ and NOW TV. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watch list via your smartphone – Google TV makes sense of Smart TV.

And if you're feeling really lazy, you can simply ask the remote's built-in Google Assistant to find a show or movie. You can also adjust the volume, change channels or inputs, and control other basic TV functions using your voice.

Useful gaming features

A great TV for gamers, the X75WL recognises when a games console is connected and powered on, automatically switching to Auto Low Latency Mode so you can enjoy smoother, more responsive gameplay. In high-contrast scenes, you’ll be able to see the crucial details in the darkest and brightest parts of the screen, thanks to Auto HDR Tone Mapping technology. With Auto Genre Picture Mode, you won’t need to worry about adjusting your settings as you switch between different types of entertainment.

A dedicated Gaming Menu allows you to optimise your gaming performance - quickly. It includes Motion Blur Reduction, Black Equaliser, Crosshair (available in six different styles), and Custom Screen, which allows you to maximise your view when you need to see more detail in every corner of a game and minimise it when you need your eyes to focus on the enemy with laser vision!

Sony KD50X75WL 50" 4K HDR Smart LED TV

· 4K HDR ProcessorX1™

· 4K X-Reality™ PRO

· Live Colour™

· Motionflow XR

· Google TV OS

· Huge Choice Of Apps Inc. BBC iPlayer, ITV Player, Netflix, Disney+, Prime Video

· 4K HDR (High Dynamic Range)

· 4 HDMI inputs (HDCP 2.3)

· Smart Remote Control

· Built-in Wi-Fi

· Narrow bezel

· YouView Scroll Back TV Guide

· 5 Year Guarantee

Sony KD50X75WL 50" 4K HDR Smart LED TV

Size & Weight

TV without Table-top Stand (W x H x D)

112.6 x 65.3 x 7.0 cm

TV with Table-top Stand (W x H x D)

112.6 x 71.8 x 26.7 cm

Box Dimensions (W x H x D)

124.0 x 78.2 x 14.1 cm

Stand Width

71.5 cm

TV with Table-top Stand

12.3 Kg

TV without Table-top Stand

12.1 Kg

Package weight

17.0 Kg

VESA Hole Spacings

200 x 200

Special features

On / Off Timer




Parental Control




Picture Features


4K Ultra HD (3840 x 2160)

Picture Processor

4K HDR Processor X1™ 

Screen Size

50" (126cm)

Aspect Ratio


Backlight Type

Direct / Edge LED

Backlight Dimming Type

Frame Dimming

HDR (High Dynamic Range)


Colour Enhancement

Live Colour™

4K X-Reality PRO™


Picture Mode

Vivid / Standard / Dolby Vision / Custom / Sports / Photo / Custom / Game / Graphics

Wide Mode

Full / Normal / Wide Zoom / Zoom

Auto Wide Mode


Motion Enhancer

Motionflow XR 200Hz

Dynamic Contrast Enhancer


24p True Cinema


CineMotion / Film Mode / Cinema Drive


Audio Features

Speaker Type

Full Range Bass Reflex with X-Balanced Speaker

Audio Power Output


Dolby Audio Format Support

Dolby Audio, Dolby Atmos

Network Connectivity

Google TV


Wireless Capabilities

Wi-Fi® Direct

Chromecast built-in

Apple AirPlay

Smart TV Apps


Screen Mirroring


TV Side View


Wireless LAN Standard




Web browser

YES (Vewd)

Wi-Fi® Direct


Design features

Bezel design

Narrow Bezel

Stand Design

Slim Wedged Stand

Frame Colour

Hairline Black

VESA Compatibility

200 x 200



HDCP 2.3

HDMI™ Inputs

4 (side)

Composite Video Input

1 (side, mini jack)

Component Video Input


RF Connection Input

1 Side

Ethernet Input

1 Side

USB Ports

2 Side

Headphone Output


Digital Audio Output

1 Side

Built-in tuners

DVB-T (digital terrestrial)


DVB-T2 (digital terrestrial)


DVB-S (digital satellite)


DVB-S2 (digital satellite)


DVB-C (digital cable)






Eco and energy saving

Energy Label Rating


Energy Consumption in HDR Mode (kWh per 1000h)


Energy Consumption in SDR Mode (kWh per 1000h)


Screen Type:
  • LED
Screen Resolution:
  • 4K
Screen Size:
  • 50"
Model Year:
  • 2023

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