Sony Bravia XR77A95L Master Series 77” QD-OLED 4K Smart TV

Sony's flagship MASTER Series OLED is consistently one of the most highly rated TVs available. In 2022 Sony enhanced this already impressive OLED TV by adding a Quantum Dot layer to improve colour volume. For 2023 they raise the bar even higher by increasing the peak brightness level to double what last year’s model could achieve. Powered by Sony's XR Triluminos Max technology, the BRAVIA XR77A95L delivers incredibly vibrant colour and lifelike texture at any brightness level, along with the infinite contrast that made OLED TVs famous.

Powerful processing for ultimate picture quality

The XR77A95L's Cognitive Processor XR takes conventional Artificial Intelligence a step further by emulating the way our brains think and respond when we see and hear things. This creates a beautiful, true-to-life picture paired with immersive, accurate sound. The XR processor also cross-analyses individual picture elements and quickly identifies the human focal point, so that it can immediately enhance each detail of that area. Instead of applying generic changes to the entire frame, it recognizes how individual parts of the whole interact with each other and makes precise adjustments to create a more natural picture.

Acoustic Surface Audio+ for immersive sound

The A95L's XR processor also contributes to high quality, immersive sound. Its 3D Surround Upscaling technology can create a heightened Atmos-like soundfield no matter what the source. Instead of the tiny speakers that most TVs feature, the A95K uses Sony’s unique Acoustic Surface Audio+™ technology to turn the entire screen into a speaker, this results in sound effects and dialogue and matching the on-screen action with superb clarity and a wide soundstage, together creating an incredibly immersive viewing experience.

For those running a separate AV system the TV can even function as your centre channel speaker helping to create an uncluttered, minimalist look.

Google TV simplifies streaming

The XR77A95L includes the Google TV smart app platform which consolidates a wide range of streaming services into a single user interface. Watch an episode of Killing Eve on iPlayer followed by Daisy Jones & The Six on Amazon Prime all from one watch list, without having to search around in individual apps.  

And if you're feeling really lazy, you can simply ask the Google Assistant to find a show or movie. You can also adjust the volume, change channels or inputs, and control other basic TV functions using your voice.

Premium Backlit Remote

The premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly, even in the dark, and a Finder function for quickly locating it by voice if lost. With a compact design and stylish aluminium finish the remote has a beautifully refined look and is comfortable to hold in the hand.

Prestige 3-way stand, stylish and versatile

A 3-way stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system

More streaming options

The XR77A95L has Chromecast built-in and Apple AirPlay® 2 support so you can easily stream a wide range of content from your smartphone, tablet or compatible computer. 

The TV also includes the Apple TV streaming app, so you can rent, buy, and watch titles from Apple's video library, and subscribe to Apple TV channels, without connecting a separate device.

A perfect partner for your new games console

The XR77A95L is a great match for your next-gen games console. It supports enhanced Audio Return Channel (eARC) and 4K at 120Hz as well as Auto Low Latency Mode (ALLM) for faster, more responsive gaming and Variable Refresh Rate (VRR) for smooth graphics without frame tearing or stuttering. And if you've got a PS5, you'll benefit from Auto HDR Tone Mapping for more accurate detail and colour.

Upsize your video chats with BRAVIA CAM

BRAVIA CAM makes catching up with family and friends much more comfortable, enjoy video chats on the big screen instead of crowding round your phone or tablet. A future firmware update will add some additional BRAVIA CAM features like gesture control and personalized sound and picture settings based on your room and sitting position.