LG OLED77Z39LA 77 inch Z3 OLED evo 8K HDR Smart TV

The remarkable Z3 OLED TV combines all LG's expertise in OLED display technology with 8K resolution to create a truly exceptional TV. With four times the resolution of UHD 4K, 8K resolution takes picture detail and realism to the next level. The Z3’s "evo" OLED panel technology mated with the latest generation α9 Gen 6 AI 8K Processor boosts overall brightness to create an image with incredible contrast, detail and depth.

Elegant, ultra-slim design

LG OLED Z3's clean design adds understated style to your space for an aesthetic that goes beyond the usual luxury. Z3 OLED is supplied with a flush-mount wall bracket so that the screen merges seamlessly into your living space rather than being the focal point, until of course you turn it on. Alternatively, the LG OLED77Z39LA is also supplied with a striking ‘Edge Blade’ stand, making it ideal for placing on your TV cabinet or other surface.

Infinite Contrast

The same content can look different depending on which display technology a TV has. LG OLED TVs have self-lit pixels that individually turn on and off to achieve infinite contrast and consequently perfect black levels - there's no light bleed and no halo, so you get absolute perfect black and the ultimate picture quality.

100% Colour Fidelity

LG OLED TVs not only express infinite contrast, but also original colour. Intertek, a global testing agency based in the UK, has certified that LG OLED displays have 100% colour fidelity. This means on-screen colours closely match those of the original image and the colours displayed reflect the true colours as they are meant to be.

α9 Gen 6 AI Processor 8K

At the core of LG’s Z3 OLED TV is the latest α9 Gen 6 AI Processor 8K, a next generation chip that uses deep-learning algorithms to analyse and optimise content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

AI Picture Pro

Using a vast database of over one million visual data points, the deep-learning algorithm recognises content, removes noise, and optimises picture quality. And the new Scene Detection feature can now analyse the type of scene being shown and improve the picture accordingly.

Powerful, integrated sound

Featuring a powerful 60w 4.2ch speaker system, the OLED77Z39LA creates an immersive listening experience. Using clever AI algorithms, AI Sound Pro upscales two-channel audio to virtual 9.1.2 sound – giving a much more lifelike sound with enhanced dialogue.

AI ThinQ

LG ThinQ is designed to maximize your TV experience. Choose your favourite voice assistant and control your TV with your voice with an all-new home screen to provide more convenience and control.

Premium Magic Remote

The supplied Magic Remote has a premium, ergonomic design that's easy to hold, and its point and scroll system allows faster searching through menus. Built-in AI provides easy access to services, while hotkeys for popular streaming services give you shortcuts to all your favourites.

LG webOS Smart Platform offers unlimited entertainment

LG’s webOS smart platform features all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more. The home screen can be customised to display your favourite services and content, making daily operation simpler. Now you can enjoy all your favourite movies, TV shows, and documentaries with extraordinary picture quality and immersive sound.

HDR support with Dolby Vision®

With support for HDR10 and HLG you can enjoy ultimate HDR picture quality with a range of movies and TV shows now available on streaming services like Netflix®, Disney+, BBC iPlayer and Amazon Prime Video. LG's Cinema HDR and dynamic, intelligent tone-mapping further improves the TV's contrast and colour, bringing out additional detail and depth when viewing HDR-encoded programs.

LG Z3 also supports one of the most sophisticated HDR formats currently available: Dolby Vision, this advanced technology optimises your picture on a scene-by-scene basis to create the most authentic, accurate picture possible.

FILMMAKER MODE™ - The director's vision brought to life.

FILMMAKER MODE™ turns off motion smoothing, image sharpening, and other image processing features while preserving the original aspect ratios, colours, and frame rates. This ensures that you experience the film exactly as the director intended.

OLED Gaming - Play at the highest standard

LG Z3 OLED TV puts you ahead of the game with a blazing-fast 0.1ms response time, a 120Hz display for a smoother playing experience. Support for VRR, ALLM, NVIDIA G-Sync, AMD Freesync Premium come together to allow fast-moving content in higher resolution and smooth, synchronized graphics giving you a more lifelike experience and a better chance of winning. This is the ultimate TV for your gaming setup.

OLED Motion

Because LG OLED TVs have self-lit pixels that illuminate independently, they can display fast-moving images with less blur than traditional backlit TVs. OLED Z3’s exceptional picture quality with immersive sound is enhanced by the smoothest motion so no matter how intense the action is, Z3 OLED keeps every detail in razor sharp focus.